Lovisual transforms Logroño into a gallery open to art and creation: a way of linking culture, creativity and design with the city’s commerce.

In 2021, vegetation is the backbone of an edition that adds unique spaces and landscapes, not only in Logroño, but also in other corners of La Rioja. DelAmorYlaBelleza – Carlos J. Cenamor is the guest artist of this edition, who has already studied the great variety of plant species, botany, orchards, vineyards and riverbanks of La Rioja in order to transfer their essence to the shops and gastronomic spaces.

The experiment that makes up the intervention DE LO POSIBLE A LO DESEABLE, A chromatic allegory of a better future, aims to make palpable the summary of the urban ecosystem that our human development makes possible and, at the same time, to question whether there is a direct relationship between the decisions of formalisation of the city through its styles, materials and constructive details, and the plant world that lives in them.

More than 60 shops, gastronomic and natural spaces are part of this edition, which includes workshops, book presentations, exhibitions and tours that make La Rioja a territory dedicated to creation.